| Why are businesses receiving these letters? Businesses across the country are receiving demand letters alleging their websites violate California privacy laws due to the use of tracking technologies. What are the allegations? The claims are based on the California Invasion of Privacy Act (CIPA), arguing that cookies, pixels, analytics tools, and similar technologies may improperly share visitor information with third parties without sufficient notice or consent. Who is being targeted? Organizations of all sizes and industries—including businesses, nonprofits, schools, and manufacturers—have received these letters. Any website that collects visitor data could be at risk. What should businesses do? Don’t ignore a demand letter or respond without legal guidance. Preserve records of your website, privacy policy, cookie banner, and tracking technologies before making changes. Your 5-Step Action Plan 1. Audit Your Website Review all cookies, pixels, analytics tools, and other trackers to understand what data is collected and shared. 2. Update Privacy Notices Ensure your cookie banner and privacy policy clearly explain what information is collected, who receives it, and why. 3. Offer Clear Consent Choices Give visitors an easy way to accept or decline non-essential cookies and tracking technologies. 4. Monitor Legal Changes Privacy laws and court decisions continue to evolve, so regularly review your website compliance practices. 5. Consult Legal Counsel If you receive a demand letter, work with experienced privacy counsel before responding or making website changes. Call us at (714) 799-1115 if you need assistance . |
Business are Getting a Website Privacy Demand Letter – What Is It and What Should You Do?
08/11/2026
By: HR NETwork Inc









